Pricing

Pay as you go for follow-up that actually moves jobs.

Start Pendly with $5 credits and a shared number, then pay only for the messages, customer calls, voice recording storage, and phone add-ons your team actually uses.

Usage rates

Only pay for the actions Pendly actually takes.

These rates are added to the free plan after trial credits are used. Customer replies and team messages to customers are free.

Messages Pendly sends $0.20 per message
Customer replies Free per message
Team messages to customers Free per message
AI calls to customers $0.60 per minute
Team calls to customers $0.10 per minute
Voice recording storage $10 per GB / month
Estimate your bill

Slide the usage. See the monthly estimate.

Phone add-ons

Choose how calls should show up.

Shared number

Free

Use a Pendly-managed shared number when Pendly sends messages or places calls for you. Customer replies can still be received and matched back to the right recent conversation.

Your own Pendly number

$80/mo

A phone number for your shop with unlimited US SMS included. No setup fee. Global numbers and global messaging are not included.

Q&A

Pricing questions, answered plainly.

What does the $5 trial credit cover?

It applies to pay-as-you-go usage, like messages Pendly sends and calls Pendly places to customers. Voice recording storage is not included in the trial credit.

Do I need my own Pendly phone number?

No. You can start with the free shared number. Customer replies can still work on a shared number. Your own Pendly number is useful when you want a number tied only to your shop, customer callbacks, and unlimited US SMS.

Do customer text replies cost anything?

No. Customer replies are free. They can come through either a shared number or your own Pendly number.

Do team messages to customers cost anything?

No. Messages your team sends to customers are free. Pay-as-you-go SMS applies to messages Pendly sends automatically.

How does Pendly know which customer reply belongs to which job on a shared number?

Pendly looks for messages your account sent to that customer within the last 30 days and links the reply back to the matching conversation. If there is more than one possible match, Pendly uses AI to decide which job, quote, invoice, or follow-up the reply belongs to.

Does the Pendly number have a setup fee?

No. Your own Pendly number is a flat $80 per month with unlimited US SMS included. Global numbers and global messaging are not included.

Why are AI calls and team calls priced differently?

AI calls cost more because Pendly is doing the work during the call: understanding what the customer says, deciding what to say next, speaking back, and saving the result. Team calls are cheaper because a real person on your side is doing the conversation; Pendly is mainly providing the phone connection and logging support.

What is the difference between a call Pendly places and a call forwarded to my team?

A call Pendly places is follow-up going out to a customer. A forwarded call is when a customer calls your Pendly number and that call is routed to your team. Those are different phone behaviors, so they are billed separately.

How does referral credit work?

Refer a friend and get a $5 credit. The referred friend also receives a $5 credit after signup.